Format: PDF • Chapter: 11 (Marketing) • Session: 2025-26 • Syllabus: CBSE / NCERT aligned
Chapter 11 Marketing is a scoring and application-oriented chapter in Class 12 Business Studies. These handwritten notes (PDF) give you clear definitions, the marketing mix, channels of distribution, functions of marketing, and exam-focused diagrams & keywords — perfect for quick revision before board exams.
📖 Topics covered (Chapter 11 — Marketing)
- Meaning and importance of Marketing
- Difference between marketing and selling
- Marketing concepts: Production, Product, Selling, Marketing and Societal marketing concepts
- Functions of Marketing (buying, selling, transportation, storage, standardisation & grading)
- Marketing mix (4Ps) — Product, Price, Place, Promotion
- Product Life Cycle (PLC)
- Customer Relationship Management (CRM) — basics
- Channels of Distribution — types and functions (direct, indirect, multi-level)
- Types of retailers and wholesalers
- E-marketing / digital marketing basics
- Case examples, diagrams and important questions
📘 What’s included in the handwritten notes PDF?
- Concise explanations and textbook-linked definitions.
- Handwritten-style diagrams: Marketing mix, channel flow charts, PLC graphs.
- Comparison tables (Marketing vs Selling, Types of Channels).
- Exam-oriented questions & model answers (short & long answer formats).
- One-page chapter summary & quick revision checklist.
📥 How to download
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📥 Download Chapter 11 — Marketing (Handwritten Notes PDF)
📝 How to use these notes for best results
- Read the one-page summary to build a quick overview, then study detailed handwritten notes.
- Memorise the 4Ps with examples — teachers often ask application-based questions.
- Practice case studies on distribution channels and promotional strategies.
- Make a short list of key marketing terms and definitions for quick recall in exams.
📌 Exam tips (quick)
- Write clear definitions with examples (e.g., difference between marketing & selling).
- For long-answer questions, structure answers: Definition → Explanation → Example → Conclusion.
- Use labelled diagrams (PLC curve, channel diagrams) to score extra marks.
- Revise previous year questions on promotion and channels — they’re frequently asked.
🔍 SEO Keywords (use on your page)
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FAQ
Q. Are these notes NCERT/CBSE aligned?
Yes — the notes follow the NCERT textbook structure for Class 12 Business Studies and the CBSE pattern for 2025-26.
Q. Can I print these notes?
Absolutely — the PDF is formatted for A4/letter printing and mobile reading.
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